Company
Made in short runs, built to be kept
We are not trying to be the biggest label. We are trying to make pieces that still matter after the season ends.
Short runs only
Pieces are cut in limited quantities. We would rather sell out than sit on dead stock that ends up destroyed.
Heavyweight by default
240–320gsm cotton, reinforced seams, ribbed collars. Weight is the cheapest form of longevity.
Plastic-free packing
Recycled and recyclable mailers and cards. No polybags, no printed filler nobody keeps.
Made to be kept
The most sustainable garment is the one still being worn in five years. That is the whole brief.
The specifics
- Fabric weight
- 240–320gsm combed cotton
- Run size
- Limited — typically under 200 units
- Packaging
- Recycled kraft mailer, no plastic
- Restocks
- Rare, and only when the piece earns it
Longevity is the first letter for a reason
Caring for a piece properly does more for its lifespan than anything we can print on a label. Wash cold, air dry, keep it.