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Campaign 01

Shot on location

No studio, no stylists. Real people wearing the mark on the streets it was made for.

Two LVOE wearers in front of a Creative Future graffiti mural

The wall

Creative future

LVOE black heart tee and joggers worn on the street

Full fit

Tee & joggers

LVOE broken heart tee in white against a colourful mural

In white

Heart tee

Two LVOE wearers photographed on a mural-covered street

Off duty

Black on black

“L'VOE is about expressing your love for your art — through resistance, not around it.”

Longevity · Vision · Obsession · Energy

Back view of the LVOE tee while painting a graffiti wall

Made for the ones still making

Create through the resistance

is cut in short runs and photographed where it is worn. Nothing staged.

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Campaign 01 — Shot on location | My Store